diff --git a/platypush/builder/__init__.py b/platypush/builder/__init__.py
new file mode 100644
index 00000000..6be2232a
--- /dev/null
+++ b/platypush/builder/__init__.py
@@ -0,0 +1,3 @@
+from ._base import BaseBuilder
+
+__all__ = ["BaseBuilder"]
diff --git a/platypush/builder/_base.py b/platypush/builder/_base.py
new file mode 100644
index 00000000..fe228fb2
--- /dev/null
+++ b/platypush/builder/_base.py
@@ -0,0 +1,198 @@
+from abc import ABC, abstractmethod
+import argparse
+import inspect
+import logging
+import os
+import pathlib
+import sys
+from typing import Final, Optional, Sequence
+
+from platypush.config import Config
+from platypush.utils.manifest import (
+    Dependencies,
+    InstallContext,
+)
+
+logging.basicConfig(stream=sys.stdout)
+logger = logging.getLogger()
+
+
+class BaseBuilder(ABC):
+    """
+    Base interface and utility methods for Platypush builders.
+
+    A Platypush builder is a script/piece of logic that can build a Platypush
+    installation, with all its base and required extra dependencies, given a
+    configuration file.
+
+    This class is currently implemented by the :module:`platypush.platyvenv`
+    and :module:`platypush.platydock` modules/scripts.
+    """
+
+    REPO_URL: Final[str] = 'https://github.com/BlackLight/platypush.git'
+    """
+    We use the Github URL here rather than the self-hosted Gitea URL to prevent
+    too many requests to the Gitea server.
+    """
+
+    def __init__(
+        self,
+        cfgfile: str,
+        gitref: str,
+        output: str,
+        install_context: InstallContext,
+        *_,
+        verbose: bool = False,
+        device_id: Optional[str] = None,
+        **__,
+    ) -> None:
+        """
+        :param cfgfile: The path to the configuration file.
+        :param gitref: The git reference to use. It can be a branch name, a tag
+            name or a commit hash.
+        :param output: The path to the output file or directory.
+        :param install_context: The installation context for this builder.
+        :param verbose: Whether to log debug traces.
+        :param device_id: A device name that will be used to uniquely identify
+            this installation.
+        """
+        self.cfgfile = os.path.abspath(os.path.expanduser(cfgfile))
+        self.output = os.path.abspath(os.path.expanduser(output))
+        self.gitref = gitref
+        self.install_context = install_context
+        self.device_id = device_id
+        logger.setLevel(logging.DEBUG if verbose else logging.INFO)
+
+    @classmethod
+    @abstractmethod
+    def get_name(cls) -> str:
+        """
+        :return: The name of the builder.
+        """
+
+    @classmethod
+    @abstractmethod
+    def get_description(cls) -> str:
+        """
+        :return: The description of the builder.
+        """
+
+    @property
+    def deps(self) -> Dependencies:
+        """
+        :return: The dependencies for this builder, given the configuration
+            file and the installation context.
+        """
+        return Dependencies.from_config(
+            self.cfgfile,
+            install_context=self.install_context,
+        )
+
+    def _print_instructions(self, s: str) -> None:
+        GREEN = '\033[92m'
+        NORM = '\033[0m'
+
+        helper_lines = s.split('\n')
+        wrapper_line = '=' * max(len(t) for t in helper_lines)
+        helper = '\n' + '\n'.join([wrapper_line, *helper_lines, wrapper_line]) + '\n'
+        print(GREEN + helper + NORM)
+
+    @abstractmethod
+    def build(self):
+        """
+        Builds the application. To be implemented by the subclasses.
+        """
+
+    @classmethod
+    def _get_arg_parser(cls) -> argparse.ArgumentParser:
+        parser = argparse.ArgumentParser(
+            prog=cls.get_name(),
+            add_help=False,
+            description=cls.get_description(),
+        )
+
+        parser.add_argument(
+            '-h', '--help', dest='show_usage', action='store_true', help='Show usage'
+        )
+
+        parser.add_argument(
+            '-v',
+            '--verbose',
+            dest='verbose',
+            action='store_true',
+            help='Enable debug traces',
+        )
+
+        parser.add_argument(
+            '-c',
+            '--config',
+            type=str,
+            dest='cfgfile',
+            required=False,
+            default=None,
+            help='The path to the configuration file. If not specified, a minimal '
+            'installation including only the base dependencies will be generated.',
+        )
+
+        parser.add_argument(
+            '-o',
+            '--output',
+            dest='output',
+            type=str,
+            required=False,
+            default='.',
+            help='Target directory (default: current directory). For Platydock, '
+            'this is the directory where the Dockerfile will be generated. For '
+            'Platyvenv, this is the base directory of the new virtual '
+            'environment.',
+        )
+
+        parser.add_argument(
+            '-d',
+            '--device-id',
+            dest='device_id',
+            type=str,
+            required=False,
+            default=None,
+            help='A name that will be used to uniquely identify this device. '
+            'Default: a random name for Docker containers, and the '
+            'hostname of the machine for virtual environments.',
+        )
+
+        parser.add_argument(
+            '-r',
+            '--ref',
+            dest='gitref',
+            required=False,
+            type=str,
+            default='master',
+            help='If the script is not run from a Platypush installation directory, '
+            'it will clone the sources via git. You can specify through this '
+            'option which branch, tag or commit hash to use. Defaults to master.',
+        )
+
+        return parser
+
+    @classmethod
+    def from_cmdline(cls, args: Sequence[str]):
+        """
+        Create a builder instance from command line arguments.
+
+        :param args: Command line arguments.
+        :return: A builder instance.
+        """
+        parser = cls._get_arg_parser()
+        opts, _ = parser.parse_known_args(args)
+        if opts.show_usage:
+            parser.print_help()
+            sys.exit(0)
+
+        if not opts.cfgfile:
+            opts.cfgfile = os.path.join(
+                str(pathlib.Path(inspect.getfile(Config)).parent),
+                'config.auto.yaml',
+            )
+
+            logger.info('No configuration file specified. Using %s.', opts.cfgfile)
+
+        return cls(**vars(opts))
diff --git a/platypush/cli.py b/platypush/cli.py
index f3768b19..b9bec556 100644
--- a/platypush/cli.py
+++ b/platypush/cli.py
@@ -9,7 +9,10 @@ def parse_cmdline(args: Sequence[str]) -> argparse.Namespace:
     """
     Parse command-line arguments from a list of strings.
     """
-    parser = argparse.ArgumentParser()
+    parser = argparse.ArgumentParser(
+        'platypush',
+        description='A general-purpose platform for automation. See https://docs.platypush.tech for more info.',
+    )
 
     parser.add_argument(
         '--config',
diff --git a/platypush/platydock/__init__.py b/platypush/platydock/__init__.py
index 3f1a425a..7ad3eb74 100755
--- a/platypush/platydock/__init__.py
+++ b/platypush/platydock/__init__.py
@@ -4,14 +4,19 @@ Dockerfile for Platypush starting from a configuration file.
 """
 
 import argparse
+from contextlib import contextmanager
 import inspect
+import logging
 import os
 import pathlib
 import re
+import subprocess
 import sys
 import textwrap
-from typing import Iterable, Sequence
+from typing import IO, Generator, Iterable
+from typing_extensions import override
 
+from platypush.builder import BaseBuilder
 from platypush.config import Config
 from platypush.utils.manifest import (
     BaseImage,
@@ -20,14 +25,12 @@ from platypush.utils.manifest import (
     PackageManagers,
 )
 
+logger = logging.getLogger()
 
-# pylint: disable=too-few-public-methods
-class DockerfileGenerator:
+
+class DockerBuilder(BaseBuilder):
     """
-    Generate a Dockerfile from on a configuration file.
-
-    :param cfgfile: Path to the configuration file.
-    :param image: The base image to use.
+    Creates a Platypush Docker image from a configuration file.
     """
 
     _pkg_manager_by_base_image = {
@@ -49,7 +52,7 @@ class DockerfileGenerator:
         #   docker run --rm --name platypush \\
         #       -v /path/to/your/config/dir:/etc/platypush \\
         #       -v /path/to/your/workdir:/var/lib/platypush \\
-        #       -p 8080:8080 \\
+        #       -p 8008:8008 \\
         #       platypush\n
         """
     )
@@ -61,31 +64,63 @@ class DockerfileGenerator:
         """
     )
 
-    def __init__(self, cfgfile: str, image: BaseImage, gitref: str) -> None:
-        self.cfgfile = os.path.abspath(os.path.expanduser(cfgfile))
+    def __init__(
+        self, *args, image: BaseImage, tag: str, print_only: bool = False, **kwargs
+    ):
+        kwargs['install_context'] = InstallContext.DOCKER
+        super().__init__(*args, **kwargs)
         self.image = image
-        self.gitref = gitref
+        self.tag = tag
+        self.print_only = print_only  # TODO
 
-    def generate(self) -> str:
+    @override
+    @classmethod
+    def get_name(cls):
+        return "platydock"
+
+    @override
+    @classmethod
+    def get_description(cls):
+        return "Build a Platypush Docker image from a configuration file."
+
+    @property
+    def dockerfile_dir(self) -> str:
         """
-        Generate a Dockerfile based on a configuration file.
+        Proxy property for the output Dockerfile directory.
+        """
+        output = self.output
+        parent = os.path.dirname(output)
 
-        :return: The content of the generated Dockerfile.
+        if os.path.isfile(output):
+            return parent
+
+        if os.path.isdir(output):
+            return output
+
+        logger.info('%s directory does not exist, creating it', output)
+        pathlib.Path(output).mkdir(mode=0o750, parents=True, exist_ok=True)
+        return output
+
+    @property
+    def dockerfile(self) -> str:
+        """
+        Proxy property for the output Dockerfile.
+        """
+        return os.path.join(self.dockerfile_dir, 'Dockerfile')
+
+    @property
+    def pkg_manager(self) -> PackageManagers:
+        """
+        Proxy property for the package manager to use.
+        """
+        return self._pkg_manager_by_base_image[self.image]
+
+    def _read_base_dockerfile_lines(self) -> Generator[str, None, None]:
+        """
+        :return: The lines of the base Dockerfile.
         """
         import platypush
 
-        Config.init(self.cfgfile)
-        new_file_lines = []
-        ports = self._get_exposed_ports()
-        pkg_manager = self._pkg_manager_by_base_image[self.image]
-        deps = Dependencies.from_config(
-            self.cfgfile,
-            pkg_manager=pkg_manager,
-            install_context=InstallContext.DOCKER,
-            base_image=self.image,
-        )
-
-        is_after_expose_cmd = False
         base_file = os.path.join(
             str(pathlib.Path(inspect.getfile(platypush)).parent),
             'install',
@@ -94,40 +129,145 @@ class DockerfileGenerator:
         )
 
         with open(base_file, 'r') as f:
-            file_lines = [line.rstrip() for line in f.readlines()]
+            for line in f:
+                yield line.rstrip()
 
-        new_file_lines.extend(self._header.split('\n'))
+    @property
+    @override
+    def deps(self) -> Dependencies:
+        return Dependencies.from_config(
+            self.cfgfile,
+            pkg_manager=self.pkg_manager,
+            install_context=InstallContext.DOCKER,
+            base_image=self.image,
+        )
 
-        for line in file_lines:
-            if re.match(
-                r'RUN /install/platypush/install/scripts/[A-Za-z0-9_-]+/install.sh',
-                line.strip(),
-            ):
-                new_file_lines.append(self._generate_git_clone_command())
-            elif line.startswith('RUN cd /install '):
-                for new_line in deps.before:
-                    new_file_lines.append('RUN ' + new_line)
+    def _create_dockerfile_parser(self):
+        """
+        Closure for a context-aware parser for the default Dockerfile.
+        """
+        is_after_expose_cmd = False
+        deps = self.deps
+        ports = self._get_exposed_ports()
 
-                for new_line in deps.to_pkg_install_commands():
-                    new_file_lines.append('RUN ' + new_line)
-            elif line == 'RUN rm -rf /install':
-                for new_line in deps.to_pip_install_commands():
-                    new_file_lines.append('RUN ' + new_line)
+        def parser():
+            nonlocal is_after_expose_cmd
 
-                for new_line in deps.after:
-                    new_file_lines.append('RUN' + new_line)
-            elif line.startswith('EXPOSE ') and ports:
-                if not is_after_expose_cmd:
-                    new_file_lines.extend([f'EXPOSE {port}' for port in ports])
-                    is_after_expose_cmd = True
+            for line in self._read_base_dockerfile_lines():
+                if re.match(
+                    r'RUN /install/platypush/install/scripts/[A-Za-z0-9_-]+/install.sh',
+                    line.strip(),
+                ):
+                    yield self._generate_git_clone_command()
+                elif line.startswith('RUN cd /install '):
+                    for new_line in deps.before:
+                        yield 'RUN ' + new_line
 
-                continue
-            elif line.startswith('CMD'):
-                new_file_lines.extend(self._footer.split('\n'))
+                    for new_line in deps.to_pkg_install_commands():
+                        yield 'RUN ' + new_line
+                elif line == 'RUN rm -rf /install':
+                    for new_line in deps.to_pip_install_commands():
+                        yield 'RUN ' + new_line
 
-            new_file_lines.append(line)
+                    for new_line in deps.after:
+                        yield 'RUN' + new_line
+                elif line.startswith('EXPOSE ') and ports:
+                    if not is_after_expose_cmd:
+                        yield from [f'EXPOSE {port}' for port in ports]
+                        is_after_expose_cmd = True
 
-        return '\n'.join(new_file_lines)
+                    continue
+                elif line.startswith('CMD'):
+                    yield from self._footer.split('\n')
+
+                yield line
+
+                if line.startswith('CMD') and self.device_id:
+                    yield f'\t--device-id {self.device_id} \\'
+
+        return parser
+
+    @override
+    def build(self):
+        """
+        Build a Dockerfile based on a configuration file.
+
+        :return: The content of the generated Dockerfile.
+        """
+
+        # Set the DOCKER_CTX environment variable so any downstream logic knows
+        # that we're running in a Docker build context.
+        os.environ['DOCKER_CTX'] = '1'
+
+        self._generate_dockerfile()
+        if self.print_only:
+            return
+
+        self._build_image()
+        self._print_instructions(
+            textwrap.dedent(
+                f"""
+                A Docker image has been built from the configuration file {self.cfgfile}.
+                The Dockerfile is available under {self.dockerfile}.
+                You can run the Docker image with the following command:
+
+                    docker run \\
+                        --rm --name platypush \\
+                        -v {os.path.dirname(self.cfgfile)}:/etc/platypush \\
+                        -v /path/to/your/workdir:/var/lib/platypush \\
+                        -p 8008:8008 \\
+                        platypush
+                """
+            )
+        )
+
+    def _build_image(self):
+        """
+        Build a Platypush Docker image from the generated Dockerfile.
+        """
+        logger.info('Building Docker image...')
+        cmd = [
+            'docker',
+            'build',
+            '-f',
+            self.dockerfile,
+            '-t',
+            self.tag,
+            '.',
+        ]
+
+        subprocess.run(cmd, check=True)
+
+    def _generate_dockerfile(self):
+        """
+        Parses the configuration file and generates a Dockerfile based on it.
+        """
+
+        @contextmanager
+        def open_writer() -> Generator[IO, None, None]:
+            # flake8: noqa
+            f = sys.stdout if self.print_only else open(self.dockerfile, 'w')
+
+            try:
+                yield f
+            finally:
+                if f is not sys.stdout:
+                    f.close()
+
+        if not self.print_only:
+            logger.info('Parsing configuration file %s...', self.cfgfile)
+
+        Config.init(self.cfgfile)
+
+        if not self.print_only:
+            logger.info('Generating Dockerfile %s...', self.dockerfile)
+
+        parser = self._create_dockerfile_parser()
+
+        with open_writer() as f:
+            f.write(self._header + '\n')
+            for line in parser():
+                f.write(line + '\n')
 
     def _generate_git_clone_command(self) -> str:
         """
@@ -135,16 +275,15 @@ class DockerfileGenerator:
         and the right git reference, if the application sources aren't already
         available under /install.
         """
-        pkg_manager = self._pkg_manager_by_base_image[self.image]
-        install_cmd = ' '.join(pkg_manager.value.install)
-        uninstall_cmd = ' '.join(pkg_manager.value.uninstall)
+        install_cmd = ' '.join(self.pkg_manager.value.install)
+        uninstall_cmd = ' '.join(self.pkg_manager.value.uninstall)
         return textwrap.dedent(
             f"""
             RUN if [ ! -f "/install/setup.py" ]; then \\
               echo "Platypush source not found under the current directory, downloading it" && \\
                   {install_cmd} git && \\
                   rm -rf /install && \\
-                  git clone https://github.com/BlackLight/platypush.git /install && \\
+                  git clone --recursive https://github.com/BlackLight/platypush.git /install && \\
                   cd /install && \\
                   git checkout {self.gitref} && \\
                   {uninstall_cmd} git; \\
@@ -153,71 +292,41 @@ class DockerfileGenerator:
         )
 
     @classmethod
-    def from_cmdline(cls, args: Sequence[str]) -> 'DockerfileGenerator':
-        """
-        Create a DockerfileGenerator instance from command line arguments.
-
-        :param args: Command line arguments.
-        :return: A DockerfileGenerator instance.
-        """
-        parser = argparse.ArgumentParser(
-            prog='platydock',
-            add_help=False,
-            description='Create a Platypush Dockerfile from a config.yaml.',
-        )
+    @override
+    def _get_arg_parser(cls) -> argparse.ArgumentParser:
+        parser = super()._get_arg_parser()
 
         parser.add_argument(
-            '-h', '--help', dest='show_usage', action='store_true', help='Show usage'
-        )
-
-        parser.add_argument(
-            'cfgfile',
-            type=str,
-            nargs='?',
-            help='The path to the configuration file. If not specified a minimal '
-            'Dockerfile with no extra dependencies will be generated.',
-        )
-
-        parser.add_argument(
-            '--image',
             '-i',
+            '--image',
             dest='image',
             required=False,
             type=BaseImage,
             choices=list(BaseImage),
             default=BaseImage.ALPINE,
-            help='Base image to use for the Dockerfile.',
+            help='Base image to use for the Dockerfile (default: alpine).',
         )
 
         parser.add_argument(
-            '--ref',
-            '-r',
-            dest='gitref',
+            '-t',
+            '--tag',
+            dest='tag',
             required=False,
             type=str,
-            default='master',
-            help='If platydock is not run from a Platypush installation directory, '
-            'it will clone the source via git. You can specify through this '
-            'option which branch, tag or commit hash to use. Defaults to master.',
+            default='platypush:latest',
+            help='Tag name to be used for the built image '
+            '(default: "platypush:latest").',
         )
 
-        opts, _ = parser.parse_known_args(args)
-        if opts.show_usage:
-            parser.print_help()
-            sys.exit(0)
+        parser.add_argument(
+            '--print',
+            dest='print_only',
+            action='store_true',
+            help='Use this flag if you only want to print the Dockerfile to '
+            'stdout instead of generating an image.',
+        )
 
-        if not opts.cfgfile:
-            opts.cfgfile = os.path.join(
-                str(pathlib.Path(inspect.getfile(Config)).parent),
-                'config.auto.yaml',
-            )
-
-            print(
-                f'No configuration file specified. Using {opts.cfgfile}.',
-                file=sys.stderr,
-            )
-
-        return cls(opts.cfgfile, image=opts.image, gitref=opts.gitref)
+        return parser
 
     @staticmethod
     def _get_exposed_ports() -> Iterable[int]:
@@ -240,7 +349,7 @@ def main():
     """
     Generates a Dockerfile based on the configuration file.
     """
-    print(DockerfileGenerator.from_cmdline(sys.argv[1:]).generate())
+    DockerBuilder.from_cmdline(sys.argv[1:]).build()
     return 0
 
 
diff --git a/platypush/platyvenv/__init__.py b/platypush/platyvenv/__init__.py
index ea161cf0..0564b719 100755
--- a/platypush/platyvenv/__init__.py
+++ b/platypush/platyvenv/__init__.py
@@ -3,11 +3,9 @@ Platyvenv is a helper script that allows you to automatically create a
 virtual environment for Platypush starting from a configuration file.
 """
 
-import argparse
 from contextlib import contextmanager
-import inspect
+import logging
 import os
-import pathlib
 import re
 import shutil
 import subprocess
@@ -17,26 +15,36 @@ import textwrap
 from typing import Generator, Sequence
 import venv
 
+from typing_extensions import override
+
+from platypush.builder import BaseBuilder
 from platypush.config import Config
 from platypush.utils.manifest import (
     Dependencies,
     InstallContext,
 )
 
+logger = logging.getLogger()
 
-# pylint: disable=too-few-public-methods
-class VenvBuilder:
+
+class VenvBuilder(BaseBuilder):
     """
     Build a virtual environment from on a configuration file.
-
-    :param cfgfile: Path to the configuration file.
-    :param image: The base image to use.
     """
 
-    def __init__(self, cfgfile: str, gitref: str, output_dir: str) -> None:
-        self.cfgfile = os.path.abspath(os.path.expanduser(cfgfile))
-        self.output_dir = os.path.abspath(os.path.expanduser(output_dir))
-        self.gitref = gitref
+    def __init__(self, *args, **kwargs) -> None:
+        kwargs['install_context'] = InstallContext.DOCKER
+        super().__init__(*args, **kwargs)
+
+    @override
+    @classmethod
+    def get_name(cls):
+        return "platyvenv"
+
+    @override
+    @classmethod
+    def get_description(cls):
+        return "Build a Platypush virtual environment from a configuration file."
 
     @property
     def _pip_cmd(self) -> Sequence[str]:
@@ -44,7 +52,7 @@ class VenvBuilder:
         :return: The pip install command to use for the selected environment.
         """
         return (
-            os.path.join(self.output_dir, 'bin', 'python'),
+            os.path.join(self.output, 'bin', 'python'),
             '-m',
             'pip',
             'install',
@@ -58,7 +66,7 @@ class VenvBuilder:
         Install the required system packages.
         """
         for cmd in deps.to_pkg_install_commands():
-            print(f'Installing system packages: {cmd}')
+            logger.info('Installing system packages: %s', cmd)
             subprocess.call(re.split(r'\s+', cmd.strip()))
 
     @contextmanager
@@ -74,11 +82,11 @@ class VenvBuilder:
         """
         setup_py_path = os.path.join(os.getcwd(), 'setup.py')
         if os.path.isfile(setup_py_path):
-            print('Using local checkout of the Platypush source code')
+            logger.info('Using local checkout of the Platypush source code')
             yield os.getcwd()
         else:
             checkout_dir = tempfile.mkdtemp(prefix='platypush-', suffix='.git')
-            print(f'Cloning Platypush source code from git into {checkout_dir}')
+            logger.info('Cloning Platypush source code from git into %s', checkout_dir)
             subprocess.call(
                 [
                     'git',
@@ -95,72 +103,42 @@ class VenvBuilder:
             yield checkout_dir
 
             os.chdir(pwd)
-            print(f'Cleaning up {checkout_dir}')
+            logger.info('Cleaning up %s', checkout_dir)
             shutil.rmtree(checkout_dir, ignore_errors=True)
 
     def _prepare_venv(self) -> None:
         """
-        Installs the virtual environment under the configured output_dir.
+        Install the virtual environment under the configured output.
         """
-        print(f'Creating virtual environment under {self.output_dir}...')
+        logger.info('Creating virtual environment under %s...', self.output)
 
         venv.create(
-            self.output_dir,
+            self.output,
             symlinks=True,
             with_pip=True,
             upgrade_deps=True,
         )
 
-        print(
-            f'Installing base Python dependencies under {self.output_dir}...',
-        )
-
+        logger.info('Installing base Python dependencies under %s...', self.output)
         subprocess.call([*self._pip_cmd, 'pip', '.'])
 
     def _install_extra_pip_packages(self, deps: Dependencies):
         """
-        Install the extra pip dependencies parsed through the
+        Install the extra pip dependencies inferred from the configured
+        extensions.
         """
         pip_deps = list(deps.to_pip_install_commands(full_command=False))
         if not pip_deps:
             return
 
-        print(
-            f'Installing extra pip dependencies under {self.output_dir}: '
-            + ' '.join(pip_deps)
+        logger.info(
+            'Installing extra pip dependencies under %s: %s',
+            self.output,
+            ' '.join(pip_deps),
         )
 
         subprocess.call([*self._pip_cmd, *pip_deps])
 
-    def _generate_run_sh(self) -> str:
-        """
-        Generate a ``run.sh`` script to run the application from a newly built
-        virtual environment.
-
-        :return: The location of the generated ``run.sh`` script.
-        """
-        run_sh_path = os.path.join(self.output_dir, 'bin', 'run.sh')
-        with open(run_sh_path, 'w') as run_sh:
-            run_sh.write(
-                textwrap.dedent(
-                    f"""
-                    #!/bin/bash
-
-                    cd {self.output_dir}
-
-                    # Activate the virtual environment
-                    source bin/activate
-
-                    # Run the application with the configuration file passed
-                    # during build
-                    platypush -c {self.cfgfile} $*
-                    """
-                )
-            )
-
-        os.chmod(run_sh_path, 0o750)
-        return run_sh_path
-
     def build(self):
         """
         Build a Dockerfile based on a configuration file.
@@ -178,78 +156,26 @@ class VenvBuilder:
             self._prepare_venv()
 
         self._install_extra_pip_packages(deps)
-        run_sh_path = self._generate_run_sh()
-        print(
-            f'\nVirtual environment created under {self.output_dir}.\n'
-            f'You can run the application through the {run_sh_path} script.\n'
-        )
+        self._print_instructions(
+            textwrap.dedent(
+                f"""
+                Virtual environment created under {self.output}.
+                To run the application:
 
-    @classmethod
-    def from_cmdline(cls, args: Sequence[str]) -> 'VenvBuilder':
-        """
-        Create a DockerfileGenerator instance from command line arguments.
+                    source {self.output}/bin/activate
+                    platypush -c {self.cfgfile} {
+                        "--device_id " + self.device_id if self.device_id else ""
+                    }
 
-        :param args: Command line arguments.
-        :return: A DockerfileGenerator instance.
-        """
-        parser = argparse.ArgumentParser(
-            prog='platyvenv',
-            add_help=False,
-            description='Create a Platypush virtual environment from a config.yaml.',
-        )
+                Platypush requires a Redis instance. If you don't want to use a
+                stand-alone server, you can pass the --start-redis option to
+                the executable (optionally with --redis-port).
 
-        parser.add_argument(
-            '-h', '--help', dest='show_usage', action='store_true', help='Show usage'
-        )
-
-        parser.add_argument(
-            'cfgfile',
-            type=str,
-            nargs='?',
-            help='The path to the configuration file. If not specified a minimal '
-            'virtual environment only with the base dependencies will be '
-            'generated.',
-        )
-
-        parser.add_argument(
-            '-o',
-            '--output',
-            dest='output_dir',
-            type=str,
-            required=False,
-            default='venv',
-            help='Target directory for the virtual environment (default: ./venv)',
-        )
-
-        parser.add_argument(
-            '--ref',
-            '-r',
-            dest='gitref',
-            required=False,
-            type=str,
-            default='master',
-            help='If platyvenv is not run from a Platypush installation directory, '
-            'it will clone the sources via git. You can specify through this '
-            'option which branch, tag or commit hash to use. Defaults to master.',
-        )
-
-        opts, _ = parser.parse_known_args(args)
-        if opts.show_usage:
-            parser.print_help()
-            sys.exit(0)
-
-        if not opts.cfgfile:
-            opts.cfgfile = os.path.join(
-                str(pathlib.Path(inspect.getfile(Config)).parent),
-                'config.auto.yaml',
+                Platypush will then start its own local instance and it will
+                terminate it once the application is stopped.
+                """
             )
-
-            print(
-                f'No configuration file specified. Using {opts.cfgfile}.',
-                file=sys.stderr,
-            )
-
-        return cls(opts.cfgfile, gitref=opts.gitref, output_dir=opts.output_dir)
+        )
 
 
 def main():
@@ -257,6 +183,7 @@ def main():
     Generates a virtual environment based on the configuration file.
     """
     VenvBuilder.from_cmdline(sys.argv[1:]).build()
+    return 0
 
 
 if __name__ == '__main__':