diff --git a/platypush/backend/http/app/routes/execute.py b/platypush/backend/http/app/routes/execute.py
index ed15b1c1e..4887dc01b 100644
--- a/platypush/backend/http/app/routes/execute.py
+++ b/platypush/backend/http/app/routes/execute.py
@@ -21,7 +21,13 @@ def execute():
     """ Endpoint to execute commands """
     if not authentication_ok(request): return authenticate()
 
-    msg = json.loads(request.data.decode('utf-8'))
+    try:
+        msg = json.loads(request.data.decode('utf-8'))
+    except Exception as e:
+        logger().error('Unable to parse JSON from request {}: {}'.format(
+            request.data, str(e)))
+        abort(400, str(e))
+
     logger().info('Received message on the HTTP backend: {}'.format(msg))
 
     try:
diff --git a/platypush/backend/http/app/routes/hook.py b/platypush/backend/http/app/routes/hook.py
new file mode 100644
index 000000000..c7e4e1972
--- /dev/null
+++ b/platypush/backend/http/app/routes/hook.py
@@ -0,0 +1,49 @@
+import json
+
+from flask import Blueprint, abort, request, Response
+
+from platypush.backend.http.app import template_folder
+from platypush.backend.http.app.utils import authenticate, authentication_ok, \
+    logger, send_message
+
+from platypush.message.event.http.hook import WebhookEvent
+
+
+hook = Blueprint('hook', __name__, template_folder=template_folder)
+
+# Declare routes list
+__routes__ = [
+    hook,
+]
+
+@hook.route('/hook/<hook_name>', methods=['GET', 'POST', 'PUT', 'DELETE', 'PATCH', 'OPTIONS'])
+def hook(hook_name):
+    """ Endpoint for custom webhooks """
+    if not authentication_ok(request): return authenticate()
+
+    event_args = {
+        'hook': hook_name,
+        'method': request.method,
+        'args': dict(request.args or {}),
+        'data': request.data.decode(),
+    }
+
+    if event_args['data']:
+        try:
+            event_args['data'] = json.loads(event_args['data'])
+        except:
+            pass
+
+    event = WebhookEvent(**event_args)
+
+    try:
+        response = send_message(event)
+        return Response(json.dumps({'status': 'ok', **event_args}),
+                        mimetype='application/json')
+    except Exception as e:
+        logger().error('Error while dispatching webhook event {}: {}'.
+                       format(event, str(e)))
+        abort(500, str(e))
+
+
+# vim:sw=4:ts=4:et:
diff --git a/platypush/message/event/http/hook.py b/platypush/message/event/http/hook.py
new file mode 100644
index 000000000..645da843c
--- /dev/null
+++ b/platypush/message/event/http/hook.py
@@ -0,0 +1,28 @@
+from platypush.message.event import Event
+
+class WebhookEvent(Event):
+    """
+    Event triggered when a custom webhook is called.
+    """
+
+    def __init__(self, hook, method, data=None, args=None, *argv, **kwargs):
+        """
+        :param hook: Name of the invoked web hook, from http://host:port/hook/<hook>
+        :type hook: str
+
+        :param method: HTTP method (in uppercase)
+        :type method: str
+
+        :param data: Extra data passed over POST/PUT/DELETE
+        :type data: str or dict/list from JSON
+
+        :param args: Extra query string arguments
+        :type args: dict
+        """
+
+        super().__init__(hook=hook, method=method, data=data,
+                         args=args or {}, *argv, **kwargs)
+
+
+# vim:sw=4:ts=4:et:
+